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London-based investment manager Man Group Plc is preparing to launch a cryptocurrency hedge fund, signaling investors’ continued appetite for digital assets following the monumental collapse of FTX earlier this month .

Bloomberg reported on Nov. 18, Man Group is preparing to launch its crypto-focused hedge fund through its AHL computerized trading unit. Citing private sources, Bloomberg revealed that the new hedge fund could be ready by the end of the year.

A spokesperson for Man Group declined to comment on the matter when asked by Cointelegraph.

Man Group already has exposure to digital assets through AHL, which actively trades crypto futures. At the end of September, Man Group had $138.4 billion in assets under management, down slightly from $142.3 billion in the previous quarter.

The company is listed on the London Stock Exchange and is part of the FTSE 250.

Institutional appetite for digital assets like bitcoin (BTC) has grown over the past two years, in part due to the recognition that crypto represents a new class of investment. However, broad institutional exposure to crypto has been hampered by a lack of clear regulation and the perception that fiduciary standards prevent fund managers to openly defend the sector.

Related: Amid FTX Collapse, Crypto Funds See Largest Inflows in 14 Weeks

Crypto’s push for mass adoption may have been hampered by the recent collapse of FTX and the company subsequent filing under chapter 11. Some think that the failure of FTX put more regulatory control on the industry at a time when investors were anticipating clearer and possibly more supportive guidelines.