Before she even turned 30, Amber Vittoria had caused a stir in the mainstream art world with gigs with Gucci, Google, Adidas, Victoria’s Secret, Apple, L’Oréal Paris, Meta, Snapchat, VaynerMedia and The New York. Times,
Originally from New York but now living in Los Angeles, Vittoria studied graphic design at Boston University’s College of Fine Arts.
“I think I always knew I wanted to be a polished artist and work for myself at some point, but I knew graphic design would help me get there,” she says.
Vittoria is also the author of a recent book on poetry, painting and femininity entitled These are my big girl pantsand her diverse creative talents saw her cited on Forbes 30 Under 30 — Art & Style in 2020.
She only hit her first NFT on March 1, 2021, after hearing about it from her husband and some of his friends. “I remember thinking it was so hard to hit. It’s $500! she says.
With several collections now on Ethereum and a collaboration on Tezos, Vittoria is helping pave the way for mainstream artists transitioning to NFT country. Vittoria has collaborated on NFT collections including The Hundreds, World of Women and Some Place, as well as a recent collaboration with notable NFT podcast host, Carly Reilly through the “Overpriced Gin” project. She was also named the inaugural Artist-in-Residence of MoonPay, a program supporting emerging, non-binary, and underrepresented female artists in the NFT space. His work has garnered 1,350 ETH in secondary sales on OpenSea alone, although Vittoria’s royalty is only 10% of that.
She says the mainstream art world has been hesitant to fully embrace NFTs.
“I think people who are hesitant about NFTs are so used to the status quo of how art lives in our world and in our society, and change can sometimes be scary. But I think, in this case, the transparency that blockchain adds to the art world, I think, is a good thing in the long run.
Left to right: “Understanding Our Dreams” sold for 30 ETH ($40,857 at the time) on October 4, 2022.
“The End Of The Beginning” sold for 10 ETH ($39,397) on September 3, 2021.
“Why yes, I am a Gemini” sold for 5 ETH ($16,126) to popular collector NFT Pranksy on August 29, 2021.
She cites contemporary British painter Jenny Saville and painter George Condo as major influences – “they both do figurative work, but the way they apply paint to canvas is something that really interests me.” She is also a fan of artist Georgia O’Keeffe, known for her paintings of New York skyscrapers and enlarged flowers.
In the NFT world, she loves Claire Silver. “His work is all about AI. I’ve experimented with AI myself, and it’s really fun. I have a little collection in a folder on my computer,” she says.
“As for some artists who have gone down the road of bigger profile picture collections with their works, I really like Sarah Baumann, who is the artist of ‘Women and Weapons’. As well as Maliha Abidi, l “Women Rise” artist. Both have amazing styles, and I really love how they bring representation to the space for women as a whole.
Vittoria says her work has evolved over the years, starting with figurative work. “The reason I was drawn to female figure drawing is that I really struggled to see myself in advertising and fine art,” she says. “I wanted to do visual work that I could see myself in.”
But over time his work became more abstract, as the “subjects I wanted to address in my work seemed to live best outside of the human form”. Her work is now a “full abstraction,” she says.
“The reason I preferred to keep my work bold, colorful and abstract is because it allows people to see elements of themselves in this piece. I also generally associate a lot of these abstract works with poetry. Not everyone looks at abstract work all the time. Sometimes it can be a bit daunting, so I always like to give people a starting point with a poem linked to a painting.
“For client work, I usually start with a briefing, but with personal work, which can be painted or digital, it starts with an idea jotted down in a sketchbook,” she says.
“Depending on whether I’m painting traditionally or creating digitally, the process is a bit different. With blockchain minting, I personally love using Manifold. It’s free for artists and very easy to use.
“You can teach yourself how to create a contract, fulfill the contract, and strike the contract.”
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Which artist should we pay attention to?
“Terrell Jones. There’s something about his work that resonates with me. I feel like he’s definitely going to be a name that will go around.
How do you see the NFT space evolving?
Vittoria hopes space collectors will learn a little more patience and start focusing more on art and less on short-term financial games.
“It’s interesting because NFTs can represent so many different things. Some are digital collectibles that people want to speculate on and flip on in the short term,” she says. other types of subcategories for NFTs, whether it’s artwork like mine, rewards, redemptions, or authenticity-type cards. I think right now, because it’s so new, it’s all kind of mixed up.
“There are people collecting art for the very first time, which is so exciting, but they come from a background of speculation and flipping physical or digital objects.”
“Not financial advice, but if you increase your knowledge base and understand that in many cases investing in art historically takes a long time to materialize financially, and that’s not always the case. Patience is something we can all have a bit more of in this space.