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BOSTON–()–Fidelity Charitable®, an independent public charity and the nation’s largest funder, today announced “Art of Generosity”, an original non-fungible token (NFT) project designed to celebrate generosity in motion. This philanthropic drive is the latest example of Fidelity Charitable’s ongoing commitment to giving innovation. The project highlights the power of generosity through the prism of art produced by 12 photographers, illustrators, muralists, digital artists, and more.

To encourage individual acts of generosity, 50 Mint attendees will receive an NFT “gold ticket”, which will allow holders to recommend $1,000 in donations through a Fidelity Charitable® Give an account® to eligible nonprofit organizations of their choice. In total, the project will result in $50,000 in charity support from Fidelity Charitable to charities selected by the community, and the minting will be completely free.

NFTs are cryptographic holdings, such as works of art, on a blockchain with unique identification codes and metadata that distinguishes them from each other. Entrants will be able to mint two works of art, encouraging people to keep one for their own collections and share one with a friend. The art will be revealed and the gold ticket winners will be announced on Tuesday, November 29. This date marks this year’s Giving Tuesday, a worldwide movement of generosity and a day dedicated to giving back.

“Throughout its history, Fidelity Charitable has been an innovator in growing giving, from pioneering the use of donor-advised funds to eliminating the minimum to open a giving account, all to democratize access to giving. We see the Web3 space as a new frontier to speak to a new audience to encourage and enable generosity, as we continue our work on Fidelity Charitable’s mission: to grow the American tradition of philanthropy,” said said Jacob Pruitt, president of Fidelity Charitable.

The Fidelity Center for Applied Technology (FCAT) – a group within Fidelity Investments® focused on technological research and development — consulted on the project.

“Fidelity Charitable has been a leader and innovator in connecting blockchain to philanthropy,” said Adam Schouela, head of emerging technologies at the Fidelity Center for Applied Technology. “The Art of Generosity NFT project continues this exploration of new opportunities.”

Twelve impact-minded artists, including Dalek, Nick Davis, Saphera Peters, Ishita Banerjee, Richard Zheng, Rachel Winter and Nyla Hayes, have joined the project to showcase custom artwork. In each work, the artist interprets what generosity means to him personally, resulting in a multi-faceted collection that shows how giving can shape our lives and our communities for the better.

“We hope participants will be inspired to reflect on the role of generosity in their own lives and to act as individuals to help create a more generous world, whether through sharing art, sharing kindness or sharing resources with nonprofits in need of support,” said Amy Pirozzolo, donor engagement manager for Fidelity Charitable.

Participants can pre-register before November 22 to receive a free airdrop or participate in free public currency starting November 22 at noon ET. The public currency will be open for a week, culminating with the reveal of the art and the golden banknote on Tuesday, November 29. To learn more, visit the project website: www.generositynft.com.

About Fidelity Charity

Fidelity Charitable is an independent public charity that has helped donors support more than 357,000 nonprofit organizations with more than $61 billion in grants. Founded in 1991, Fidelity Charitable is steeped in innovation, from launching the first national donor-advised fund program to facilitating donations of hard-to-donate assets through its giving technology platform. The organization’s mission is to expand the American tradition of philanthropy by providing programs that make charitable giving accessible, simple and effective. For more information about Fidelity Charitable, visit www.fidelitycharitable.org.

No purchase or transaction is necessary to participate in the Fidelity Charitable Art of Generosity promotion. This promotion is open to legal residents of the 50 United States and DC, 18 years of age or older, and possessing a mobile device on the date of entry. Void where prohibited. Starts at 12:00 p.m. ET on 11/22/22 and ends at 12:00 p.m. ET on 11/29/22. For the full rules, go to www.generositynft.com. Sponsored by Fidelity Investments® Charitable Donation Fund.



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