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Huobi will strive to bring value to its business and provide secure and professional services to its users during its rebranding. Various technologies and resources will also be integrated into Huobi’s global public chain ecosystem, including the technology and resources offered by the public chains HECO and TRON, as well as the bridge between their chains, the BTTC.

Huobi: new brand, new strategies

Huobi Global was renamed Huobi. The updated company name consists of the Chinese characters “火” and “必”. Coming from Chinese culture, the first character symbolizes perpetual vitality and the transmission of this vitality to subsequent generations. The second signifies determination to succeed, illustrating Huobi’s goal of returning to the top three spots in the industry.

In Chinese, the character “必” can also be considered an amalgamation of the characters “心” and “义”, which mean “heart” and “uprightness” respectively. By displaying the symbolism behind these two Chinese characters, Huobi demonstrates its commitment to providing professional digital asset management services from the heart to users around the world. It also aligns with the company’s mission, “energize assets, promote financial inclusion”.

Additionally, the updated name represents Huobi’s vision of “technology is changing the world” upholding the Chinese virtue of justice, implementing the brand philosophy, contributing to the innovation and development of blockchain technology and virtual assets, and embodying the brand philosophy “science and technology for good”.

After the completion of the brand refresh, Huobi will work to improve the brand through various strategies. Since Huobi’s inception, the company has focused on bringing high-quality projects to market, which will remain a key part of Huobi’s business strategy in the future. With the HT (Huobi Token) voting system, Huobi returns the list directly to its users, who can now vote on the lists with their HT. The company also intends to make HT the center of the platform’s activities.

In addition to creating cutting-edge assets and supporting assets with high market potential, the company will foster communities built around projects and empower them to thrive. With the intention of using science and technology for good, Huobi will continuously strive to create a safer and more stable environment for users to participate in quality projects at an early stage, supporting continued growth. of the global virtual asset industry.

To further expand its global presence, Huobi plans to establish a presence in the Caribbean region, a region well positioned to become a virtual asset hub due to its open regulatory environment, standard law systems and the use of English as the main language. Language. In addition, Huobi plans to increase its investments in Southeast Asia, Europe and other regions with high growth potential for its user base.

Huobi will seek to achieve its growth through strategic mergers and acquisitions that will help create a strong Huobi ecosystem worldwide in line with its planned expansion. Moreover, the company will make great efforts to recruit top-notch talent in the areas of blockchain and virtual assets. In addition, Huobi intends to contribute significant resources and technologies to the development of a global public chain ecosystem, integrating technology and resources available from HECO and TRON public chains and the BTTC inter-chain bridge. . Huobi is deeply committed to innovation and will continue to grow its business with such commitment.

In addition to receiving numerous financial licenses in multiple countries and regions, Huobi currently serves more than 50 million customers in more than 160 countries around the world. It is Huobi’s policy to follow the regulations of each country in which it operates to ensure compliance with the law. As part of Huobi’s global business strategy, the company will expand cooperation with other countries and develop a business model in line with international standards.

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