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PRESS RELEASE. After 4 editions based on digital innovations related to the value chain of Estrella Galicia, The Hop takes a new step towards the exploration and development of Web3 initiatives.

November 17, 2022, La Coruña, Spain — The fourth edition of Hops comes to an end this year, closing a cycle of 4 editions in which more than 35 pilot projects have been undertaken in Spain and Brazil. The fourth edition included different top startups and companies such as MIT, IE, Amazon, etc. In its fifth edition, TheHop will focus on WEB 3, searching the ecosystem of entrepreneurs for use cases related to the metaverse, asset tokenization, cryptocurrencies, NFTs and DAOs.

TheHop Web3 Ventures

LeHop will change its name to TheHop Web3 Ventures, focusing on use cases related to asset tokenization, cryptocurrency, NFTs, Metaverse, and DAOs. TheHop Web3 Ventures is starting this new program with three main collaborators: Telefónica Tech, Bit2me and AWS, with whom it will begin its first projects. TheHop will also have the full support of VALHALLA as an innovation partner.

Program evolution

TheHop has evolved each year, initially focusing on the key areas of the Estrella Galicia Group and, since 2020, emphasizing the use of digital solutions that bring value to the hospitality industry and to the end consumer, by gaining multiple valuable insights and promoting different initiatives. .

TheHop’s evolution has been unstoppable, adapting to the needs and opportunities of the company and the market. For this reason, TheHop is now going further to become TheHop Web3 Ventures, MOVE Estrella’s Web3 innovation vehicle Galicia Digital through which the company will approach this new ecosystem.

The move to Web3

Over the past few years, Web3 has seen tremendous growth in global adoption, and many companies are beginning to position themselves in this new territory, from major technologies businesses to car manufacturers and restaurant chains.

JJ Delgado, Managing Director of MOVE Estrella Galicia Digitalsaid that:

“In line with our philosophy of doing things differently, we will immerse ourselves in the Web3 ecosystem to create and integrate solutions that bring value to our community. We recently announced our commitment to decentralize, the crafts marketplace we launched a few months ago, where we will identify Web3 use cases that will allow us to achieve our goal.” .

The goal of TheHop Web3 Ventures is to develop new internal capacities, to explore new opportunities potentially offered by Web3 and co-create different initiatives with companies that play a key role in the Web3 ecosystem in areas such as NFTs, cryptocurrencies, DAOs and Metaverse tokenization, using the methodology, the network and the learnings obtained via TheHop.

Gerard Gracia Arcas, director of Digital business innovation at MOVE Estrella Digital Galiciasaid that:

“TheHop Web3 Ventures is starting this new adventure with three

key collaborators in this sector, Telefónica Tech, Bit2Me and AWS, and will integrate new allies in the coming months. Any Web3 company will be able to connect to TheHop through their new website to propose projects that will add value to the initiatives we will be undertaking, and we will approach each of them according to the needs of each project”.

In 2023, the public can expect to see the first Web3 projects promoted by LeHopand with a host of diverse initiatives already underway, next year promises to bring exciting new developments from The Hop Web3 Ventures.

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Media Contacts

Contact Name: Gerard Gracia

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The Hop is the source of this content. This press release is for informational purposes only. The information does not constitute investment advice or an investment offer.

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