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Nasdaq Chairwoman Adena Friedman said digital assets still represent an attractive opportunity for the exchange despite concerns hanging over the space following the collapse of FTX.

“There’s a total crisis of trust in the crypto space and it’s usually an opportunity for trusted players to start figuring out how to engage in the right way,” Friedman said. Barrons associate editor Jack Hough during an interview Wednesday at the World Economic Forum in Davos.

Until recently, the Nasdaq was just a technology provider for crypto companies, helping them deal with market manipulation. The company has expanded into the space, launching cryptocurrency custody services in September. The Nasdaq is currently working with the New York Department of Financial Services for approval.

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“We decided to come in and start with the basics, to become a custodial solution for the crypto market,” she said. “It’s a goalkeeper role to play. It’s time for companies like ours to step up and say we can help restore trust.

“We decided to come in and start with the basics, to become a custodial solution for the crypto market,” she said. “It’s a goalkeeper role to play. It’s time for companies like ours to step up and say we can help restore trust.

“The more we can integrate modern technology into it… the better we will achieve it,” she said. “It starts with technology.”

This article was first published by Barron’s, another brand of the Dow Jones group

For all the latest digital asset news, head over to Financial News’ crypto page

To contact the author of this story with comments or news, email Kristen McGachey



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