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VICTORIA, Seychelles, Nov. 19, 2022 (GLOBE NEWSWIRE) — OKXthe world’s leading cryptocurrency exchange, is proud to announce that its Global Chief Marketing Officer, Haider Rafique, has been awarded Blockchain & Crypto’s Most Influential CMO 2022 at the Middle East Blockchain Awards (MEBA), which took place held in Abu Dhabi. on November 18 and concludes Abu Dhabi Finance Week.

Created to recognize and reward outstanding efforts in the field of blockchain and Web 3.0 innovation, MEBA was organized by Abu Dhabi Finance Week in association with Hoko Agency Middle East, The Middle East, Africa and Asia Crypto and Blockchain Association and Arabian Business Magazine.

Rafique received Blockchain & Crypto’s 2022 Most Influential CMO Award for his outstanding efforts in bringing OKX into the mainstream and expanding his customer base beyond Asia.

Working towards this goal, January saw Rafique undertake a complete overhaul of OKEx’s OKX brand identity to reflect the paradigm shift from a centralized exchange to a single platform for CeFi, DeFi and Web3. This rebranding set the stage for the partnerships, events and campaigns that will follow:

  • In February 2022, Rafique signed a multi-year deal with the reigning Premier League champions Man City.
  • In May 2022, Rafique signed another multi-year agreement making OKX the main partner of McLaren Races. In September 2022, McLaren and OKX unveiled a bespoke celebration livery worn on the MCL36 F1 cars at the 2022 Singapore Grand Prix and the 2022 Japanese Grand Prix.
  • In June 2022, OKX became the first cryptocurrency partner and sponsor of the Tribeca Film Festival.
  • In July 2022, following the reveal of Manchester City’s training kit, OKX continued to develop its sports partnerships by teaming up with the legendary English golfer Ian Poulter.

In September 2022, Rafique launched a multi-million dollar advertising campaign with the aim of “introducing” OKX to the world. With less than 15% of traders outside of Asia familiar with OKX, the company has marketed itself to the global market as one of the most powerful crypto trading apps in the world. video series featuring its partners.

The winners of the Middle East Blockchain Awards were chosen by a jury of prestigious experts, including Dr. Marwan Al Zarouni, CEO of Dubai Blockchain Centre; Jehanzeb Awan, MEAACBA Board Member, Founding Partner and CEO of J. Awan and Partners; Miriam Kiwan, former Head of Digital Assets at ADGM, Board Member of BlackOack Global; Misha Hanin, co-founder and futurist at Bedu; Saqr Ereiqat, co-founder and CCO of Crypto Oasis, and Matthew Amlot, editor-in-chief of Arabian Business.

For more information on OKX, please visit OKX.com.

For more information, please contact:
Media@okx.com

About OKX
OKX is the world’s second-largest crypto exchange by trading volume and a leading Web3 ecosystem. Trusted by over 20 million customers worldwide, OKX is known to be the fastest and most reliable crypto trading app for investors and professional traders around the world.

Beyond the OKX exchange, the OKX wallet is the platform’s latest offering for people looking to explore the world of NFTs and the metaverse while trading GameFi and DeFi tokens.

To learn more about OKX, download our app or visit: okx.com

A photo accompanying this ad is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ae874500-e1ad-4e67-8979-e1e72f371d7a



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